Part 1 of 2
Part 2 will be posted tomorrow
Article by Jane Grates of Sleeklens
In today’s world, having a basic knowledge of social media is a must, if you plan to become an independent businessperson. Next to SEO and social media platforms, such as Facebook and Twitter, Instagram stands out as a lifesaver for photographers, regardless of their skills. This is why we might ask ourselves, “How can Instagram boost my photography business?” Let’s go through some facts.
Instagram is an app meant for photo and video sharing with a brief caption and hashtags. The system works like this:
- You create a profile at Instagram.
- Start following people (it can be friends and relatives, famous people with official Instagram accounts, or somebody totally new to you)
- Post pictures with caption/hashtag.
- People start following you.
The more followers you have, the more “influential” you become. Just adding pictures and getting tons of followers is not enough, however, especially if you are not a famous person with a lot of public or media exposure. Thus, we get to the key point that will help us to expand our photography business: learning how to get followers.
Split your intent: Public vs. Private
If you plan to use your Instagram account for boosting your business, don’t upload pictures that apply to your own personal life. By this, I mean no football, political, religions, music or social stuff, or to put it concisely, don’t upload sensitive content or content that may label you in a negative way. People are quite sensitive regarding certain topics, and by doing something like, making a joke about a famous singer. You may be insulting some of his fans, which could cause you the loss of a good chunk of potential followers. Not to mention that this impact could be multiplied if you talked about religion or politics.
Keep it cool and try to upload pictures that are only relative to your work. Of course, you can upload a picture of your daily life from time to time, this “humanizes” your profile a bit more, but don’t overload your profile with selfies. You want to boost your business exposure, not your personal life.
More is not always better. Keep your standards high when selecting photographs to upload to Instagram. Only show your best work.
It’s important to post regularly, but don’t upload pictures every five seconds. Four to five times per week is more than enough for most trending users. Adding contend consistently will allow you to catch new followers, as they will follow you so they won’t miss any of your posts.
Follow and interact with users that inspire your work
If you work with architectural photography, it is a good idea to Google the most trending accounts in the area of architectural photography. This can include architectural studios, professional photographers and users’ communities. The same applies to any other topic related to your business. By following and interacting with those trending accounts, you are not only gaining knowledge, but also exposing your profile address to their followers. If they check your account, and its content appeals to them, there’s a good chance they will follow you.