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April 19, 2018
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Photo – Cactus

This is a very small part of the cactus garden at the Huntington Library in California. As you go through the buildings and gardens, it’s hard to believe that this was a family’s home. It’s so huge.

Let me know what kind of photos you want to see.

You can purchase this, and many other photos, at www.JeffColburn.com

Have Fun,
Jeff

Cactus - Huntington Library-0119

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April 18, 2018
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Business Tip – Fliers

Fliers are a simple, yet effective, piece of promotional material.

They can be used at trade shows, in mailers (or as a mailer), in the lobby of your business and more.

You can have a different flier for each product or service you have, or one that covers all that you offer.

Use lots of photos, bulleted lists and the occasional bolded word to emphasize the benefits you want a client to know about.

Let me know how well this tip worked for you.

There are more business tips on my blog at www.TheCreativesCorner.com

Have Fun,
Jeff

Business Tip - Fliers

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April 12, 2018
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North Rim Trip

Success! Yesterday, reservations opened for 2019 at the North Rim of the Grand Canyon. They opened at 8:00 am, but so many people were on the site that it was locked up. Just before 9:00 am, the site was functioning again.

I made reservations for a week in September, 17 months from now. There are so few rooms at the North Rim, that you need to make reservations at least one year in advance.

This will be my first trip there, and I’m really looking forward to it. Now, to start researching shooting locations and planning hikes.

Let me know what kind of photos you want to see.

You can purchase this, and many other photos, at www.JeffColburn.com

Have Fun,
Jeff

One of the great views at Cedar Ridge.

One of the great views at Cedar Ridge.

 

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April 11, 2018
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A Neighborhood Owl

I live in an area that’s kind of rural. When I go outside I never know what I’ll see. I’ve seen javelina, quail, hawks (one was sitting on a fence 5 feet away from me with a mouse in his talons), snakes, skunk, roadrunners. vultures, foxes, tarantulas and more. A neighbor even saw an eagle fly down our street. But this is the first time I’ve seen a horned owl.

Let me know what kind of photos you want to see.

I have other photos here www.JeffColburn.com

Have Fun,
Jeff

An Owl

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April 7, 2018
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How To Get More From Your Social Media Posts

Who your clients are will determine what kind of posts they want to see Facebook, Twitter, Instagram and other social media. In my case, photographers want to see different topics than people and businesses that purchase photographs.

Personally, I don’t post what or where I eat, or shop, or any chores I’m driving around doing. I will show personal activities, but only the things that relate to my business.

I’ll show photos of:

  • Photography equipment I just purchased.
  • Me shooting on location.
  • Me at the gallery in Jerome for the monthly Art Walk.
  • Hiking adventures

Use your posts to create a relationship with clients, and to educate them on your products and services. Never show something, and assume that your followers will reach the conclusion you want them to. If I want people to look at one of my photographs and think that having this on their wall will be relaxing, I’ll say, “Imagine how relaxed this photograph will make you feel if you have it hanging in your office or home.” Lead your clients where you want them to go.

Another way to gain interest in postings is to make a sequence. For instance, show a process, from start to finish.

Let’s say I’m going to take photographs of leaves changing color. To create a sequence, I’d put one post up each day showing:

  1. Something interesting on the way to my shooting location. Possibly even the location from a distance, like a mountain with lots of patches of yellow.
  2. Photos of me setting up my equipment at different shooting locations. My wife takes these pictures of me.
  3. Photos from several locations that showed the overall scene I was photographing. Each image would look unique enough so you could easily tell they were from different places.
  4. Several of my favorite shots from the shoot.
  5. A photograph of me hanging the new photos in the gallery.

That gives me a week of posts and images from one project. You can do the same kind of thing for your product or service.

Taking clients through the steps of idea, creation, implementation and final results gives them a better understanding of your product, and how to use it. And show clients all the different ways they can use your products. If they know all the things your product can do, it increases your chance of a sale. All of this helps build a relationship, and people like to work with people they know and trust.

When trying to come up with post topics, ask yourself:

  • What’s interesting about my product or service?
  • What do I want people to know about my business?
  • What conclusions do I want people to reach about my product or service?

Think of all the interesting things that you want people to know, and then show it to them. This will bring you more clients who are educated about your business and who know what to expect from you.

Have Fun,
Jeff

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April 5, 2018
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Photo – The Beach

I grew up in southern California and spent a lot of time at the beach. Body surfing and SCUBA diving were hobbies. In high school I even had a federal collecting permit so I could take anything I wanted from the protected tide pools. These critters went into the aquarium in the marine biology room at school.

Last September we went to California for a vacation. It was the first time I’d been back in 25 years. While there I realized that I REALLY miss the beach and ocean.

Walking barefoot in the sand brought back a lot of good memories.

Let me know what kind of photos you want to see.

You can purchase this, and many other photos, at www.JeffColburn.com

Have Fun,
Jeff

Photo - Laguna Beach-0120

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April 4, 2018
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Business Tip – Envelope

When you do your next mailing, don’t forget to put a photograph on the envelope. Get the recipient in the proper mood before they even open your mailer.

I used to send out an Old West newsletter in a white 6×9 envelope. I took one of my photographs that fit this topic, converted it to a sepia-tone image and printed that on the front of the envelope. It looked great, increased my open rate and really set the mood for the newsletter.

Try doing this with your next mailing.

Let me know how well this tip worked for you.

There are more business tips on my blog at www.TheCreativesCorner.com

Have Fun,
Jeff

Business Tip - Envelope

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March 29, 2018
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New Photos

Check out my latest photos at http://www.jeffcolburn.com/photographs/

You’ll find photos of butterflies, beautiful plants and a belly dancer.

Let me know what kind of photos you want to see.

You can purchase this, and many other photos, at www.JeffColburn.com

Have Fun,
Jeff

Costa Rica Clearwing, Greta oto - ButterflyWonderland-0273

Costa Rica Clearwing, Greta oto – ButterflyWonderland-0273

 

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March 28, 2018
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Business Tip – Catalogs

Catalogs have been used for a very long time to sell products and services.

If you have a lot of either, a catalog would be great. Or if you have a few items, but have a lot to say about them, catalogs would be great too.

Be sure to use a lot of good quality photographs to illustrate your products and services so that people will have a better understanding of what you offer.

You can show your product or service, and/or show the benefits of using them.

Let me know how well this tip worked for you.

There are more business tips on my blog at www.TheCreativesCorner.com

Have Fun,
Jeff

Business Tip - Catalog

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March 22, 2018
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Comments Off on Photo – Fern

Photo – Fern

Here’s a fern that I found in the La Brea Tar Pits atrium. I’m not sure, but it looks like it came from Mars, or maybe Venus.

An interesting side note; there is no tar in the tar pits, it’s really asphalt. But I digress.

The atrium is a nice little place to relax, and has some great plants. Check it out if you ever go to the http://www.tarpits.org/

Let me know what kind of photos you want to see.

You can purchase this, and many other photos, at www.JeffColburn.com

Have Fun,
Jeff

Photo - La Brea Tar Pits-0103

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