The Creative's Corner

Photography impacts its viewers like no other medium. It drills directly into both the conscious and subconscious mind. It imprints a message directly on the viewers mind. And since people get most of their information about the world around them visually, photographs are a perfect way to communicate a message.

“What about video?” you may ask. Video is a series of still photographs. If you blink at the wrong time, you could miss the entire message. Video requires concentration, and time. Time that many people in our hectic society don’t have.

A photograph is one still image. The viewer can merely glance at it, or study it in great detail. Whether the message is bold or subtle, viewers can customize it to their own schedule and needs.

Including photographs as part of an advertising campaign will increase your campaign’s impact and make the message stay with the viewer longer.

If you’re looking for a great way to promote your business with photographs, try calendars. People look at them every day for an entire year, or longer with 13 month calendars. You can have them printed by a local printer, or online, very easily.

You can show photographs of:

• Your products/services
• Your products/services in use
• Famous/popular/wealthy/successful people or companies that use your products/services
• A mood you want for your clients, like landscapes for calm; lightning or erupting volcanoes for high energy, etc.
• Any benefits people receive from using your products/services. Always stress benefits, not features.

Using photographs of your products will imprint them, and your company name, on a client in no time. And the same image can be used both online and offline, offering greater flexibility in your advertising campaign.

Go on out there and make some calendars, to impress your current, and prospective, clients.

More tips on promoting your business will be posted soon.

Have Fun,
Jeff