When you do your next mailing, don’t forget to put a photograph on the envelope. Get the recipient in the proper mood before they even open your mailer.
I used to send out an Old West newsletter in a white 6×9 envelope. I took one of my photographs that fit this topic, converted it to a sepia-tone image and printed that on the front of the envelope. It looked great, increased my open rate and really set the mood for the newsletter.
Try doing this with your next mailing.
Let me know how well this tip worked for you.
There are more business tips on my blog at www.TheCreativesCorner.com