Gift certificates are a good way to promote your business. They can be for a percentage discount at your business, a specific dollar amount, or a large item. I know a company that every month gives out dozens of their $2,500 software programs. It just depends on what products/services you provide, and what you can afford to set aside for the certificates. You can give them away monthly, quarterly, annually or whenever it works best for you.
Put one, or more, photographs on the certificate showing the prize, the products you offer, or a picture of your business. You can have this photo in a corner of the certificate, or behind the copy have a faded image that covers the entire certificate. This gives you more exposure, and gives the recipient a clear idea of what they have won.
Let me know how well this tip worked for you.
There are more business tips on my blog at www.TheCreativesCorner.com