Spotlighting a member of the community, or an employee, can generate a lot of publicity, and a lot of business.
Find out if someone has received an award, a grant, has an art show or anything that you can use to spotlight them and their accomplishments. Mention this on your website, the local newspaper, your social networks and elsewhere to draw attention to them, and you.
Include a photo of the person, and if possible, what they did. This will draw people in even more.
Let me know how well this tip worked for you.
There are more business tips on my blog at www.TheCreativesCorner.com