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Contests, Read The Fine Print

I know I’ve said it before, but always read the usage you are giving away in a contest. So many contests are just a way for a publication or website to get free photographs. This was on Facebook today:

”By participating in the Contest, each entrant grants AAA Arizona, its affiliates, subsidiaries and agents, a royalty-free, worldwide, perpetual, nonexclusive license to print, display, distribute, reproduce, adapt, use, publish and/or modify the entry(s) in any way and create derivative works of the entry(s), in whole or in part, in any media now existing or subsequently developed, for any purpose, including but not limited to, advertising and promotion of Highroads magazine, use on AAA Arizona’s web sites, exhibition, use in any media and commercial products. AAA Arizona shall not be required to pay any consideration or seek any additional approval in connection with such uses.”

Compare the above with this one that sets date limits on usage, only uses the images of winners and only uses the images to promote the contest.

“By participating, ALL ENTRANTS grant the Sponsors and their designees, licensees or affiliates (the “Authorized Parties”) a non-exclusive, worldwide license, through July 15, 2014, to reproduce, distribute, display and post the entries online so that viewers may view all competing entries. In addition, each WINNER grants to the Authorized Parties a license for use of his/her winning entry in connection with the AfterCapture® Digital Imaging Contest and promotion of the AfterCapture® Digital Imaging Contest, in any media now or hereafter known, including but not limited to, print or digital publication in AfterCapture® magazine showcasing the winners; and promotions related to the AfterCapture® Digital Imaging Contest. Authorized Parties will not be required to pay any additional consideration or seek any additional approval in connection with such use.”

Which contest would you rather enter?

Have Fun,
Jeff

 

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