Press Releases: Including Photographs Is Vital

As I do with every one of my new projects, I sent out a press release which included a link to several photographs. A few days later, I received a call.

“Mr. Colburn? This is Mr. Wood. I’m a reporter with the Cottonwood Journal Extra newspaper. I just saw your press release covering your new ebook about Jerome and I want to interview you. A photographer will also contact you to get some photographs for the article.”

That conversation led to a half page article about me and my new ebook.

Press releases are a powerful promotional tool for both large and small businesses. I’ve used them for years with great success. My press releases have appeared in newspapers, magazines, websites and more. On several occasions they have also resulted in me being interviewed for articles in magazines and newspapers.

There are millions of press releases out there right now, and you need to find a way to make yours stand out so that it will be published. The first step is to be sure the press release contains all the information the recipient may need. This includes:

  • All contact information
  • A title with a hook
  • Quotes
  • Location information

Once this is done, you need photographs. There are two types of photographs you need:

  1. A photograph of yourself. This puts a face on the news of your press release and makes it more personable.
  2. One or more photographs of your product or event.

These two types of photographs will give publications a good selection of images to illustrate your press release.

What if you don’t have a product, but a service? You can always show photos of you at work, or your area. If you’re a tour guide, show photos of you giving a tour, stock photos of people taking a tour in your area, or beautiful scenic photographs of the area.

A few key points about the photographs are:

  • Have several photographs if possible. The more choices they have, the more likely they are to find one or two images they like.
  • Use big photographs. A publication or website can easily make a big picture small, but they can’t make a small picture big and still look good.
  • Make sure the photographs look great. They need to be properly composed, in sharp focus and have well saturated colors.

The easiest thing for everyone involved is to put these photographs on a web page. Here’s one of my photo pages I sent about the release of one of my ebooks, The Vanishing Old West Jerome.

And this page was for an interview of me that appeared in Shutterbug magazine.

Supplying photographs makes your press release more attractive to the people who may want to us it. And a photograph next to your press release in a publication or web page will draw a lot more attention than just text.

Have Fun,

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  1. Thanks so much for the information on doing press releases as I want to use it when I get published or to get published.

    Do you have any type of a contract that would be between you and a publisher? I have a verbal commitment with a publisher for them to use my photographs in a 5 page spread in their magazine and I would like a contract that I would know for sure that when I pay for models, makeup and hair styling and promise the models they will be published that it really happens…
    Hope you can help.

    • Thanks Lorne, I’m glad you liked the post.

      The publication should have a contract for you, and don’t do a thing until you have a signed contract. The publication can’t promise that the photos will be used, things happen in the magazine biz. But you need a contract to be sure you get paid and what rights they want to purchase. If you Google Magazine And Photographer Contract you can find contracts. Also, organizations like ASMP has contracts.

      Have Fun,